During SET EXPO 2024, which will take place from August 20 to 22, SET will be broadcast live from SET Estúdio, strategically located in the Anhembi District, where the usual interviews with the main executives of the media and entertainment sector will be held, as well as special programs, content produced at the fair and live entries from different points of the convention space.

In this edition, the live content of SET TV will be developed by the team from Revista da SET, Catuaí Conteúdos Especiais and TV Unesp, which in partnership will broadcast live on YouTube, with live entries on Facebook and special content for SETPlay. The streaming will be guaranteed by backpacks from LiveU in partnership with UCAN.