In a scenario marked by a shortage of qualified labor and the advancement of artificial intelligence, in this talk we will explore the impact of an Education First strategy. The importance of training teams, putting people first, will be presented as an essential tool to drive results and face the challenges of the technology sector. Based on the understanding that many technology projects fail due to a lack of specific knowledge, the presentation will highlight the need for a deep understanding of available technologies before their implementation, which is fundamental for the development of an innovative and sustainable business culture.

MAC: IT professional since 1981, entrepreneur in the area since 1987, passionate about IT education since 1998, when he brought the Linux Professional Institute to Brazil and since 2014 at the head of Matza Education, a professional IT education services company whose purpose is: To enable any human being as a Technology expert to do good in their life.

Lucas Muratori: Leader of educational programs with the objective of transforming the culture of companies. With over 15 years of experience in the market and working in multidisciplinary teams, I have driven the strategic development of employees, delivering tailored learning solutions to our clients, enhancing results and promoting an organizational culture of excellence.

Alex Santos is a professional with over 20 years of experience in the Broadcast sector, with a career focused on Business Development with the main Systems Integrators in Brazil and abroad. Throughout his career, he has designed, executed and implemented numerous projects of different scales in the Public and Private sectors. His journey into the industry began with information storage systems, and over the years he has gained a deep understanding of the entire industry workflow from ingest to playout, representing a diversity of global brands and solutions.

DEMONSTRATION OF GENERATIVE AI APPLICATIONS FOR MEDIA AND MANAGEMENT

ORGANIZATION: NID – DATA INTELLIGENCE CENTER (https://labcomdigital.wixsite.com/nucleodedados)

Several applications using generative artificial intelligence (GAI) will be presented for use by professionals and organizations from different sectors, developed by NID-Data Intelligence Center (https://labcomdigital.wixsite.com/nucleodedados), led by Prof. Dr. Márcio Carneiro dos Santos, one of the coordinators of the SET AI WG.

NID applications are organized and made available in thematic modules, and can be used via subscription or licensing.

Some of the modules that will be demonstrated during the session:

a) Journalism – with the Transcriptor applications (immediate transcription for use on mobile phones), Reporter (automated generator of press releases, agendas and scripts) and NEWSROOM with more than 30 functions to support journalistic work. Demo video at https://youtu.be/1QOjuEs2fYc

b) Political Marketing – with PMC – Political Marketing Consultant (video demonstration at https://youtu.be/9AURIEnX4To) which offers several functionalities such as Campaign Strategy Development, Content Creation and Management, Market Research and Public Sentiment Analysis, Advertising and Media Planning, Event Planning and Organization, Crisis Management and Public Relations, Data Analysis and Reporting, Legal Compliance and Ethical Considerations, Training and Development. The Parliamentary Advisor will also be shown to help with various activities in the offices of already elected politicians (demonstration at https://youtu.be/aYh_rbZOPxo?si=Eq3KO1ZVtteTUJdE)

c) Planning, Management and Consulting with the Business Consultant (demonstration at https://youtu.be/zfjBwO-ST3Av) with 50 management support tasks and several other bots to analyze innovations, do strategic planning, support the development of startups, among others.

d) Accessibility – with the RT Transcriptor for generating real-time transcriptions and subtitling in events and broadcasts (demonstration at https://youtu.be/6lx2bRnCpUI?si=GoVIkGpNBDfEHYwx) and LabcomVision, an application that generates audio description of images to assist people with low vision (demonstration at https://youtu.be/TtZDjO7nrUY).

PhD from the Intelligence Technologies and Digital Design (TIDD) program at PUC-SP. Postdoctoral Internship at UNB in ​​the research line Communication Theories and Technologies. Coordinator of the Postgraduate Program in Communication – Professional Master’s Degree at UFMA. Professor of the Department of Social Communication in the area of ​​Journalism in Digital Networks. Director of LABCOM – Media Convergence Laboratory. Leader of the CNPq research group – Technology and Digital Narratives – TECND. Coordinator of the Data Intelligence Center – NID and of the Conecta Initiative at LABCOM. He has published works in the areas of Generative Artificial Intelligence, Intelligent Systems Applied to Journalism, Narratives in Digital Environments, Immersive Journalism, Design Science, Network Theory, Social Network Analysis and Philosophy of Technology. Adelmo Genro Filho Award, from the Brazilian Association of Journalism Researchers – SBPJor, in 2018 and 2022, in the Applied Research category. FAPEMA Award 2011 in the Technological Innovation category. Participates in the ComTec research group – Communication and Technology and in the JorTec Network – Journalism and Technology. Master in Communication from Anhembi Morumbi University – São Paulo. Specialist in Marketing from ISAN/FGV-Rio. Graduated in Social Communication from the Federal University of Maranhão, specializing in Journalism.

Data shows that the demand for accessibility is growing. According to IBGE (Brazilian Institute of Geography and Statistics), around 17.2 million of the Brazilian population has some type of disability. In addition, the survey carried out by PNS (National Health Survey) in 2021 revealed that approximately 3.4% of Brazilians have some permanent difficulty seeing, while 1.1% had permanent difficulty hearing. These numbers highlight the importance of ensuring accessibility in various aspects of daily life, including communication. Investing in accessibility not only fulfills an ethical duty of inclusion, but can also bring economic and social benefits. Companies and organizations that prioritize accessibility can reach a wider audience, increase customer loyalty, and improve their reputation. Therefore, with years of experience, SHOWCASE, a leader in audiovisual accessibility solutions, announces the launch of the SHOWCASE TRIO application, which now integrates Audio Description, LIBRAS, Closed Captioning, and Simultaneous Translation of audio and subtitles, expanding access to live events, museums, movie sessions, among other environments.

Moderated by renowned professor Fernando Moura, we will address virtual production and graphics to engage new generations. This panel will feature the participation of André Arnault, from Legado Tecnologia and coordinator of the Virtual Production Working Group at SET, who will talk about the direct applications of virtual production and how this has positively impacted the scaling of productions by broadcasters and large studios. The panel will also feature the participation of (Representative Stype), who will talk about productions such as Mandalorian and FallOut that used this technology with surprising results.

Moderated by renowned professor André Arnault, we will discuss the secrets of Unreal for broadcasters. This panel will be moderated by André Arnault, with the participation of Henrique Andrade, from LIft Studios, and also Sergio Alexandre da Silva, from Projeviz, who will demystify the use of UNREAL technology for large content producers, such as broadcasters and studios.

Antonio Abibe is CEO of NWB, a sports-focused content production company that forms the largest digital network in Brazil, owning the brands Desimpedidos, Camisa 21, André Hernan, Acelerados, Corrida na Veia and hundreds of affiliated profiles. With 20 years of experience in media and entertainment industries, such as Google, Manual do Mundo, Grupo Mix and MTV, Abibe actively works on the development of the country’s creator economy.

With over 25 years of experience working for companies such as Warner, LG and Amazon, Milton decided to focus his career mainly on the FAST (Free Ad-Supported Streaming Television) market and content creation. Currently, at the helm of OffGrid Creative + Content, he works with streaming channels that seek to innovate by combining traditional content with the integration of digital creators. His work aims to provide an immersive and continuous viewing experience, expanding audiences and exploring new and promising genres. 

Fernando Moura

Fernando Carlos Moura holds a PhD in Language and Communication Sciences with a specialization in Communication and Culture from the Universidade Nova de Lisboa, Portugal. He has been Editor-in-Chief of the SET Journal since 2013 and is a postdoctoral fellow in the PEP-UNTREF Postdoctoral Studies Program, director of the Applied Research Program Project on Audiovisual Narratives in Times of Digital and Cultural Convergence at UNTREF and professor of the Degree in Audiovisual Production at the National University of Tres de Febrero (UNTREF), Buenos Aires, Argentina. He is a research associate at the Brazilian Observatory of Digital Television (Obted).

Fabio Angelini, Director of Pinnacle Group and Blackmagic Design Ambassador in Brazil, will present Blackmagic Design’s latest products and solutions for the Film, Broadcast, Streaming, Churches and Productions in general that need to produce and transmit in high quality. In addition to sharing some real-life use cases of the equipment 

Cristiano Moura, Official Blackmagic Design Instructor and Demonstrator, participates in the main trade shows around the world presenting the latest features of the powerful DaVinci Resolve software. He is the only one in Brazil with the “Training the Trainer” patent who is authorized to train new instructors for DaVinci Resolve.

Tor Johansen, winner of 6 Emmy Awards for Cinematography, is the Director and Official Ambassador for Blackmagic Design, who travels the world presenting the latest releases and advantages of Blackmagic Design Cinema Cameras. This is an unmissable presentation where he will not only explain technical aspects but also share his professional experiences.