SET EXPO 2022

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In the world of advertising and D2C, a model that has been gaining ground is FAST (Free ad – supported streaming TV). Several of the new formats were designed for the consumption of these platforms on Connected TV sets in conjunction with activations on the cell phone, as a second screen. FAST companies indicate that they will strengthen their offerings and ways to improve their monetization, with better integration of TV streaming in marketing mix models and digital advertising solutions in linear distribution (DAI), in addition to meeting the needs of consumers who are fatigued with the number of current subscriptions. We also have the need for many content producers and/or distributors to create new business opportunities in new windows. Is this the new future for TV? What is TV? In this panel, we will approach the topic with the discussion between professionals who represent the entire value chain, from the content owner, platforms, metrics and consumer behavior.

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The migration of domestic satellite receptions from C Band to Ku Band will be partly funded with funds raised by the 5G Auction. About 18 million Brazilian families have free open satellite TV as their main source of information and entertainment. Of this total, about 10 million families that are part of the federal government’s social programs (CadÚnico) will be able to receive the kit with the new equipment free of charge. We will understand all the details of this process with representatives of ANATEL, MCOM and the entity created to manage this process and promote a debate with the participation of broadcasting associations.

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More than a technological change, an opportunity for business.

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In this panel, the technical aspects of the infrastructure of a broadcasting station will be discussed: Project digitizes Brasil -PDB from the project to the situations under implementation and already installed; a methodology to predict lightning strikes and thus protect stations and equipment and the importance of maintenance of stations by city halls in the PDB.

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It is imperative that media companies have internal business governance.

The structuring and cleaning of databases, determination of business KPIs, construction of dashboards for internal stakeholders, among others, will support the projection and monitoring of revenues and indicators, as well as decision-making and the strategic and operational planning of Business.

In addition, the existence of a CRM is essential. This system must contain features that facilitate the monitoring and supervision of the different stages of sales, from prospecting to conversion, in order to obtain a view of the sales pipeline that can leverage the generation of commercial opportunities.

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Brazilian Broadcasting has never had so many stations installed and licensed in such a short time. The Digitaliza Brasil Program made the sector take a huge leap in the digitalization of terrestrial TV in deep Brazil. Along with it, we clearly see evolutions in the regulatory environment and in the digital transformation process of the Ministry of Communications and Anatel.

Let’s discuss what happened in the last year and find out what’s to come in the broadcasting regulatory environment.

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The next generation of Digital Terrestrial TV in Brazil (under development through the TV 3.0 Project of the SBTVD Forum) will bring a series of new technological features. We will discuss how these features will impact the user experience and the broadcasters’ audiovisual production and distribution chains.

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Success in this new world of advertising will depend on data and proof of performance for customers. Crossing audience and consumer engagement data with content and advertising campaigns, where, how and when engagement takes place, insights, recommendations and optimization will be generated that will equip advertisers so that they can obtain better performance in campaigns and, consequently, greater return about your media investment. Performance table is an example of how this can occur.

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With the future advent of TV 3.0 in Brazil,  and with the deployment of new generations of Digital TV in other regions of the world,  what are the challenges, benefits and adaptations that this change will bring to the TV market?

Companies with great expertise in using and providing solutions for these demands will show their vision and ability to deliver the flexibility and scalability so needed today. The panel will bring examples of productions already carried out, showing the enormous gain when using these resources. Come participate and be inspired by the exhibitions of our panelists.

In this panel, a partnership between SET and Futurecom, we will explore and debate:

• Overview of infrastructure and capillarity in Brazil
• End consumer situation
• Capacity and robustness in large centers to support cloud migrations
• Ratio of small operators x large operators
• Expected investments

The transformation of consumption habits and, consequently, of business is a latent agenda nowadays, although it has been a tracking of the SET congress for about 20 years. In this panel, we will understand from the point of view of experts what the current scenario is, what to expect from the future and especially what is necessary to succeed in this transformation that is being designed.

The transmission of major events over the internet is a reality, and how is it possible to guarantee an audience of millions of viewers that was previously only possible through open TV? In this panel we will discuss the various aspects that guide this discussion and what are the challenges to meet this demand that only grows!

Continuing with tracking, where the point of discussion, for more than 20 years at SET, is the transformation of media consumption and, consequently, the transformation of the market. We invited leading executives from the main media markets to a debate in which the central point is to map out what is happening and where the market should go.

Remote content production is already a reality. Different approaches have been adopted, from the most traditional model to Cloud production. It is known that these models enable greater capillarity and cost reduction, but how is it possible to guarantee a quality of connection between the structure of capture and that of production? In this panel, our participants will share and discuss about their experiences in using these technologies and about the connection between these two universes.

Digital products have provided a way for companies to be able to speak directly to their consumers and thereby boost and expand their busines. In this panel, we will address the strategies, techniques and processes used in product development, with an innovative look at user-centric experiences and the intensive use of data in the construction and optimization of the user journeys.

With the construction and constant evolution of Web 3.0, games and users are already preparing for new possibilities and game formats. What are the biggest difficulties faced in adapting to web3? How does the metaverse work? In this panel, market experts discuss these and other issues related to the future of gaming.

In a scenario of increasing global competitiveness and accelerated growth, it is paramount that companies whether entrants or incumbents recognize that the time of building the future alone is behind us. McKinsey found that 51% of Brazilian corporations already have the Corporate Venture Capital topic in their agendas, which underlines the belief that collaboration is key to drive change. In this panel, we will discuss the benefits of being an active player in the Innovation Ecosystem from the perspectives of startups, corporations, accelerators, and investors.

The increase in the number of affiliates to Radio networks has been a phenomenon in high expansion in recent years.
The migration from AM Radio to FM and the Radio Networks of the Amazon region, with the preservation of local content, opened up possibilities for the networks’ brands.
Quality, national and local journalistic content, in addition to advertising optimization, favor its growth.
Come and get to know the subject more closely with the network executives in the panel moderated by Daniel Starck.

To mitigate the potential interference of the 5G cellular technology signal in the Band C range, a program was created to migrate domestic satellite dish receptions from Band C to Ku Band, part of this migration being supported with resources from the 5G auction. Mainly considering the deadlines defined in the 5G entry schedule, this program has a major technical and operational challenge in the uplink of the TVRO signal in a new MCPC (Multiple Channels per Carrier) transmission system in Ku Band, the challenge of specification, purchase, manufacture , supply and installation of a kit of receivers for families that are part of the social programs of the federal government (CadÚnico), and also the challenge of adapting the software of the legacy domestic receivers base but with the ability to migrate band along with the new models.

With a technological focus, we will understand the details of this program with representatives of EMBRATEL/CLARO, EAF – Entity Administering the 3.5GHz Band created to manage this process and which operates under the brand Siga Antenado – and the participation of a manufacturer of Home Receivers .

Completing 100+ years in Brazil, radio is undergoing continuous transformation. Its adaptability and agility make it always contemporary, incorporating new technologies and new properties. Today’s radio is a digital and amplified mix of audio content. Reinventing itself every day, the radio of the future will be an even better version than the current one.

In this panel, we will discuss the current landscape of cross-platform audio content represented by radio, podcasts and streaming. We will also discuss the process of digital transformation that is imposed as a change strategy and that has an impact on the business model, customer relationships and user engagement (the listener inserted in a broader context).

In a context of accelerated digitalization, economic crisis and post-pandemic, we will take stock of the fight against piracy in recent years and discuss the guidelines for acting from now on, approaching the subject from the angle of technology, industry, public and legal authorities.

“Better to enjoy the contents of rooms 2 and 3, which will also take place at the same time, so as not to waste your precious time. There’s nothing interesting about technology here.”

Robson Ferri, Creativity with RF, promises to have nothing compelling in his talk.
In an hour and a half of the time allotted to the presentation, right after lunch, he was unable to sensitize guests… so he will do a “stand up alone”. Good luck to those who venture to enter room 1 at 2 pm.

This panel will present a set of scientific works that were submitted to the Call for Papers promoted annually by SET.
The selected works will be published in the SET International Journal of Broadcast Engineering (SET IJBE) an international scientific journal whose objective is the dissemination of knowledge about communications engineering, especially in the areas of broadcast and new media.

In a period of so much technological evolution, what can we expect from the future of entertainment and content, how to consume, how to interact, how to create?

At the panel, Experts will discuss the future of audio, video and even content consumption with an approach to emerging technologies and real-world use cases already applied, such as image and audio synthesis, the integration of new computing processes to generate content, and how we should prepare ourselves for this moment.

With the changes in television consumption habits, the need for content producers and broadcasters to understand the real adjustments necessary for audiovisual products made available on online platforms to be delivered to users with high retention/engagement rates has become increasingly evident. The maturing of multiplatform services has shown that the simple transposition of television content to online platforms does not generate satisfactory numbers or effective communication. The panel aims to draw the attention of participants to this problem and how broadcasters can tackle it without drastic changes in their work routines.

This panel will present a set of scientific works that were submitted to the Call for Papers promoted annually by SET.
The selected works will be published in the SET International Journal of Broadcast Engineering (SET IJBE) an international scientific journal whose objective is the dissemination of knowledge about communications engineering, especially in the areas of broadcast and new media.