SET EXPO 2025 with 70% of the plant reserved

SET held its 2025 product launch event in São Paulo on Thursday, October 3. With an excellent audience and new products, SET’s partners have already made reservations for over 70% of the 10,000 m2 of the Anhembi District pavilion.

As every year, SET held the launch of its products and event schedule for next year with its members and partners. At SET2025, commercial bookings for events, including SET EXPO 2025, “exceeded expectations”, said Leo Carbonell, from SET’s commercial department.

One of the highlights of the launch was the “SET Content Hub”, SET’s content. It featured the SET Magazine and SETCast, as well as SET’s social networks and SET News, the entity’s newsletter sent to over 10,000 SET contacts with an average opening rate of over 55%. Speaking of the Magazine, Carbonell said that the magazine’s editions reached over 6,000 users.

In an interview, Leo Carbonell explains the news for 2025 and shows the opportunities for SET partners

By Fernando Moura, in São Paulo