ATSC president Madeleine Noland outlines key strategies and collaboration opportunities that can support and inspire the future growth of broadcasting.

Understand the latest evolutions in the media and entertainment landscape with insights from IABM’s Business Intelligence Unit and highlights from the latest organization’s latest industry survey data. IABM’s Head of Knowledge & Insight, Chris Evans, will present an overview of the current business environment, leading technology investment drivers, and ongoing transformations in business operations to provide you with a strategic edge at NAB Show Las Vegas 2025. This briefing will equip you with a comprehensive knowledge of the development of leading industry trends to inform your conversations and networking throughout the show to help drive better business.

Broadcasters in the U.S. have filed a petition with the FCC seeking a full transition to ATSC 3.0 with a defined 5-year timeframe.  This talk will lay out what has been requested, how it might be implemented, and the benefits to consumers.