Olímpio José Franco is general director and member of the SET Board of Former Presidents. He is an electronic engineer with an extensive career in the field of television broadcasting. In 1969, he joined the Padre Anchieta Foundation (Radio and TV Cultura, São Paulo), as a trainee, from where he left only in 1988, when he held the position of technical director. From 1988 to 2003, he was technical director of TV Jovem Pan. He has owned Olympic Engineering in Audio and Video Systems since 1985, working on audio and video projects and installations. He is the founder of SET, having served as president for four terms, as well as being technology director and vice president at various times. He is a life member of SMPTE and member of the Technical Module of the SBTVD Forum. In 2017 he received the “Honorary member” awards from the ITE (Institute of Image Information and Television Engineers – Japan)   and Radio Achievement Award 2017″  from ARIB (Association of Radio Industries and Businesses).

Public administrator. Over the last 15 years I have held public office in the federal government, as well as at state and local level in the State of São Paulo. I coordinated the technical advisory activities at the Consumer Protection Agency – PROCON SP and was special advisor to the Metropolitan Housing Company of São Paulo – COHAB and the São Paulo State Legislature between 2003 and 2006. In 2006, I became chief of staff at the Municipal Health Department of São Paulo. Member of the Board of Directors of SPTURIS – São Paulo Turismo S.A. from April /2008 to March /2009. Since 2015, I have worked for the Brazilian government as special advisor to the Minister for Cities, Head of Parliamentary Advisory and Special Advisor to the Minister at the Ministry of Science, Technology, Innovations and Communications. Currently as Secretary for Broadcasting at the Ministry of Science, Technology, Innovations and Communications,
I currently hold the presidency of GIRED – Implementation Group for the Redistribution and Digitization Process of TV and RTV Channels and member of ANATEL’s Board of Directors.

Secretary of Broadcasting of the Ministry of Communications
He is a Telecommunications Engineer graduated from the National Institute of Telecommunications – INATEL, in Santa Rita do Sapucaí – MG, Master in Telecommunications Management from the University of Strathclyde in the United Kingdom, Lawyer graduated from the Higher Education Institute of Brasília – IESB.
From 1993 to 1998 he was a Planning Engineer for the Telebrás System.
From 1998 to 2005 he was a Systems Engineer at Telebrás, transferred to Anatel.
Since 2005 he has been a Specialist in Regulation of Public Telecommunications Services at ANATEL.
From 2003 to 2007 he was Spectrum Engineering Manager at Anatel.
From 2007 to 2010 he was General Manager of Certification and Spectrum Engineering at Anatel.
From 2011 to 2016 he was the National Telecommunications Secretary at the Ministry of Communications – MC.
From 2016 to 2017 he was the National Secretary for Informatics Policies at the Ministry of Science, Technology, Innovation and Communications – MCTIC.
From 2017 to 2018 he was President of Telecomunicações Brasileiras S.A – Telebrás.
From 2018 to 2019 he was the National Secretary for Technological Development and Innovation at the Ministry of Science, Technology, Innovation and Communications – MCTIC.
From 2019 to 2020 he was Special Advisor to the Minister on Science, Technology, Innovation and Communications.
He is currently Secretary of Broadcasting at the Ministry of Communications – MCom.

Professional with extensive experience in the media market, engineer with an MBA in Business Management and Information Technology. Ready for team management, planning, deployment and operation of Media Stations. It carries out the development of projects considering all business indicators, from acquisition to distribution, through different technologies.

10 years in Venevisión Venezuela (1985-1995)
8 years in Cine Materiales CA as Sales Manager (1995-2003)
9 years at Inviso (2005-201) (Grass Valley/Belden, ADC)
2 years at Grass Valley (2014-2016)

Specialties: Key Account Management, Business Development, Direct Sales & Reseller Partnership, Networking & Relationship, Regional Sales for TV, IPTV, CATV, Video Production and Post Production. Electronic Technician with micro processors and microcompters specialty. Video Audio Technician with Tape specialty. Technical adviser for Live On Stage Events. Mobile Units Operations for News, Sports & Production facilities.
Broadcast Projects Management and Integration. Sales & Operations Management

Graduated in Engineering, Master in Production Engineering, Federal University of Rio Grande do Sul, with an MBA in Project Management, FGV. He began his career in TV in 1996. He worked for more than 10 years as a technician and support engineer for audio and video systems, coordinated a research group for television products and solutions for 3 years, served as infrastructure and project manager for TV and Radios and currently manages the technology area of RBSTV. He was the leader of several projects such as the remodeling of Rádio Gaúcha, implementation of virtual scenography, modernization and restructuring of productions and exhibitions of the group’s stations in the interior of the state, implementation of IP infrastructure (2110) in the station in Porto Alegre, among others.

Madeleine Noland is the President of the Advanced Television Systems Committee Inc. Widely respected for her consensus-building leadership style, she chaired the ATSC technology group that oversees the ATSC 3.0 next-generation broadcast standard before being named ATSC President in May 2019. Previously, she chaired various ATSC 3.0-related specialist groups, ad hoc groups and implementation teams since 2012.
A 15-year industry veteran, Noland held key technology management and standards roles at Backchannelmedia Inc., Telvue Corp. and LG Electronics.  She received TV NewsCheck’s “2019 Futurist” Women in Technology Award and was named one of 2018’s “Powerful Women in Consumer Technology” by Dealerscope magazine. In 2016, she received the ATSC’s highest technical honor, the Bernard J. Lechner Outstanding Contributor Award. She graduated cum laude from the University of Massachusetts.

Jurandir Pitsch is the Vice President of Sales and Market Development for Latin America South, at SES. Mr. Pitsch graduated in Electronic Engineering from Campinas Univeristy (UNICAMP) in Brazil in 1980. After working as Systems Engineer for the Research and Development Center of Telebrás (CPqD) until 1991, he joined Comsat International in Brazil where he held several positions in the engineering, operations, product development, becoming the Vice President of Marketing in 1998. Mr. Pitsch joined SES in 2002 as Senior Sales Director for Latin America and in 2009 became Vice President of Business Development. In 2014, he returned to lead the sales team for Latin America and is current VP Commercial for Latin America South. He is a member of the Brazilian Satellite Associations (Abrasat and Sindisat) and has written numerous articles about satellite communications and speaks regularly on satellite topics.

Professional in the business area with more than 20 years of experience in the Broadcast market and with knowledge in video transmission and compression systems, digital television and satellite communication services. At intelsat, is responsible for the commercialization of space segment for permanent and occasional use broadcast services, as well as managed media services. Technologist in Computer Networks, Bachelor’s in business administration and Post-Graduating in the MBA of Digital TV, Broadcasting and New Media

Eduardo Lopes é graduado em Engenharia Elétrica e de Telecomunicações pelo Inatel. Possui especializações em Sistemas (Centro de Ensino Superior em Gestão, Tecnologia e Educação – FAI), Gerenciamento de Projetos (Fundação Getúlio Vargas – FGV), TV Digital e IPTV (Inatel), Administração de Empresas (Instituto de Pós-Graduação e Graduação – IPOG) e Estratégias Digitais para Empresas de Mídia (ISE Business School). Atualmente, exerce o cardo de diretor de Tecnologia da Rede Amazônica, afiliada da TV Globo na Região Norte.

Jurandir Pitsch is the Vice President of Sales and Market Development for Latin America South, at SES. Mr. Pitsch graduated in Electronic Engineering from Campinas Univeristy (UNICAMP) in Brazil in 1980. After working as Systems Engineer for the Research and Development Center of Telebrás (CPqD) until 1991, he joined Comsat International in Brazil where he held several positions in the engineering, operations, product development, becoming the Vice President of Marketing in 1998. Mr. Pitsch joined SES in 2002 as Senior Sales Director for Latin America and in 2009 became Vice President of Business Development. In 2014, he returned to lead the sales team for Latin America and is current VP Commercial for Latin America South. He is a member of the Brazilian Satellite Associations (Abrasat and Sindisat) and has written numerous articles about satellite communications and speaks regularly on satellite topics.

Larissa Görner-Meeus is Senior Director of Product Line Management for AMPP at Grass Valley, and oversees Grass Valley’s SaaS and Cloud solutions. Larissa has worked in many roles in the broadcast industry, including roles on the CTO team and strategic product management with media solutions provider Net Insight. She has held various roles in R&D, marketing, product management and business development for broadcast providers, and has regularly contributed to and participated in numerous industry events. As a freelancer, she has built an impressive base of knowledge in live production, including experience in premium events such as the Olympics. In addition, Görner is co-chair of the Media in the Cloud committee at SMPTE, a board member at FKTG, and holds an MBA and EE from the University of Applied Sciences Munich.

Since Peter took the reins as CEO, IABM membership has more than doubled, and the Association has grown into the only truly international body that champions the interests of the Broadcast and Media technology industry worldwide. Originally qualified as an accountant, Peter has tapped a vast range of experience in driving the success of IABM. He has enjoyed a long career initially as CFO, and then CEO, of many complex international organizations in a number of sectors including: printing and graphics; direct response and direct marketing; high tech capital equipment manufacturing; and nursery products design, manufacturing and retail. He has also been a tutor at the Leadership Trust, a consultant in lean manufacturing, best practice and Kaizen and Chair of PE backed businesses. Peter has been working with trade associations for most of his corporate career and has been leading them for the last fifteen years.

Passages at CTA-Centro Técnico Aeroespacial, Philips Telecommunications, Bosch Telecom, Rede Globo and affiliates.
Graduated in Electrical Engineering from the Federal University of Paraíba, with MBAs from FGV and ESPM.
He participated in the implementation of the first digital telephony backbones, the introduction of wireless contribution technologies for Journalism, the implementation of Digital TV in Brazil, projects for the distribution of TV signals in satellite and terrestrial networks in high-capacity IP and founder from Xtream Solutions. Currently, Tech Advisor of Rede Paraíba, affiliates of Rede Globo, and CEO of Xtream Solutions

Daniel McDonald joined Sony Latin America in 1998 after graduating from University of Miami with a degree in Computer and Electrical Engineering. He held several roles in engineering and product marketing before becoming Senior manager where he oversees system solutions and new technology working with third party vendors and Key account customers alike as the architect of many turnkey solutions and production systems. Daniel has over 24 years’ experience in the broadcast industry and has been in key technology projects in the region from acquisition, cloud, IP and automation. In addition to his bachelor’s degree, Daniel holds a Master’s degree in Engineering also from the University of Miami.

Hailton Lopes is Business Manager, leads commercial operations and project management in the Brazil market. With over 25 years of experience in IT, he has spent the last 15 years in the broadcast area. He acted as Technical Coordinator in the areas of Broadcast and Infrastructure at TV Serra Dourada – Affiliate SBT Goiás and Rede Serra Dourada de Rádios. He has a degree in Communications Networks from Universidade Salgado de Oliveira- RJ, with a specialization in Telecommunications from the Federal University of Goiás and an MBA in Information Technology Management. Enthusiastic about technological innovations and Agile methodologies.

Com mais de 20 anos de experiência no mercado de TV e Telecom, Yassue M Inoki dedicou sua carreira pro mercado internacional. Trabalhou como executiva da TV Globo por 10 anos, onde liderou a área de operações e novos projetos da TV Globo Internacional.
Nos últimos anos ela dirigiu sua empresa de consultoria, a Wired7 Media, ajudando companhias estrangeiras a iniciarem suas operações no Brasil, fazendo parcerias estratégicas e criando fortes laços de relacionamentos. Dentre seus clientes, pode citar: Roku, Curiosity Stream, 24i (Amino), WT Vision, Ginx eSports.
Hoje, está junto da Penthera, atuando como General Manager pra América Latina.

Srini is a technology entrepreneur with 23+ years of experience in establishing and successfully scaling businesses. Srini co-founded Amagi in 2008 and established it as a global leader in SaaS for broadcast and streaming TV on the cloud. As the Chief Revenue Officer of Amagi, Srini is responsible for revenue growth, inclusive of sales & marketing

Stefan Lederer is Co-founder and Head of Business of Bitmovin (founded in 2012), a company that focuses on products, cloud services, and consulting in the area of adaptive HTTP streaming. He received his B.Sc. (Bakk.) in Information Management in Aug’10, his M.Sc. (Dipl.-Ing.) in Computer Science in Mar’12 and his M.Sc. (Mag.) in Marketing and InternationalManagement in Jun’13, all with distinction from the Alpen-Adria-Universität Klagenfurt. He gained practical and international expertise in various companies (IBM, McKinsey&Company, Dolby, Hillside, Ilogs, etc.) and has a strong business focus in marketing and international management. He founded his first company in 2008 and led several IT projects in central and eastern Europe. In his position as an Assistant Professor at the Alpen-Adria Universität Klagenfurt, Institute of Information Technology (ITEC), Multimedia Communication Group he participated in several EC-funded projects (ALICANTE, SocialSensor). His research topics include transport of modern/rich media, multimedia adaptation, QoS/QoE as well as future internet architectures and he has published more than 20 papers in these areas. He participated in the MPEG-DASH standardization, contributed several open source tools (DASHEncoder, DASHoverCCN VLC plugin) and datasets.

Sam Matheny is Executive Vice President and Chief Technology Officer at the National Association of Broadcasters.  With over 25 years of experience in the broadcast and data networking industries, including earning a patent for inventing mobile and interactive DTV technologies, Sam leads NAB’s technology team in its efforts to promote innovation and propel broadcast technology into the future.  He also provides overall leadership for PILOT as well as NAB’s TV, Radio, and Digital Technology Committees.Matheny is a member of the Academy of Digital Television Pioneers.  He serves on the board of the Ultra HD Forum, the board of governors for the National Wireless Safety Alliance, the board of visitors for East Carolina University, and as a non-resident fellow of the German Marshall Fund.  He has served as an advisor to numerous startup and technology companies and is currently engaged with Reveal Mobile, a location-based advertising technology company, and Haystack TV, a personalized OTT headline news channel. He has previously served on the FCC Communications Security, Reliability and Interoperability Council (CSRIC), the Federal Emergency Management Agency’s (FEMA) Integrated Public Alert Warning System Network Advisory Council (IPAWS NAC), and on the board of directors for the Advanced Television Systems Committee (ATSC), where he was Chairman of the specialist group on the next generation of digital television.
Before joining NAB, Sam served as Vice President of Policy and Innovation for Capitol Broadcasting Company where he focused on strategic media applications, mobile wireless content delivery, smart TV, and helped secure multiple patents for broadcast Internet distribution.  He has also held management positions with mobile development, satellite, digital television, web development, and interactive video companies.
Sam holds a B.S. in Communications from East Carolina University, a M.S. in Technology Management from North Carolina State University, and a certificate for artificial intelligence and business strategy from the Massachusetts Institute of Technology.  In 2007, he was named an American Marshall Memorial Fellow.

Fernando Carlos Moura holds a PhD in Language and Communication Sciences with a specialization in Communication and Culture from Universidade Nova de Lisboa, Portugal. Editor-in-Chief of the SET Magazine since 2013 and professor of the Degree in Audiovisual Production at the National University of Tres de Febrero (UNTREF), Buenos Aires, Argentina. Researcher associated with the Brazilian Observatory of Digital Television (Obted).

As Executive Director of Technology Strategy at Globo, Raymundo Barros is at the forefront of the areas of corporate strategy, partnerships and ecosystems in addition to technology. At the company, the executive led initiatives of great relevance to the media industry, such as the Project to expand the digitalization of the analogue signal in Brazil, the implementation of IP infrastructure, 4K in the production and distribution of content, Globoplay and the integration of technology areas of Grupo Globo companies. He is currently responsible for the implementation of Globo’s D2C, Adtech and Data Monetization strategy. Raymundo has been at Globo for 39 years. Before taking over as CTO / CSO of the company, Raymundo served as a technician, engineer, operations manager and, subsequently, director of Engineering in SP. He also held the position of Director of Entertainment Technology, where he led projects for soap operas, series and variety shows. Raymundo is also an active director in entities such as SET.As Executive Director of Technology Strategy at Globo, Raymundo Barros is at the forefront of the areas of corporate strategy, partnerships and ecosystems in addition to technology. At the company, the executive led initiatives of great relevance to the media industry, such as the Project to expand the digitalization of the analogue signal in Brazil, the implementation of IP infrastructure, 4K in the production and distribution of content, Globoplay and the integration of technology areas of Grupo Globo companies. He is currently responsible for the implementation of Globo’s D2C, Adtech and Data Monetization strategy. Raymundo has been at Globo for 39 years. Before taking over as CTO / CSO of the company, Raymundo served as a technician, engineer, operations manager and, subsequently, director of Engineering in SP. He also held the position of Director of Entertainment Technology, where he led projects for soap operas, series and variety shows. Raymundo is also an active director in entities such as SET.

Graduated in electrical engineering with focus in electronics and telecommunications by the Federal University of Bahia and Post in Marketing and Business Management by FGV and ESPM. During the course of his career, he was responsible for the design and implementation of several radio and television companies in Brazil. He was President of SET – Brazilian Society of Television Engineering – from 2002 to 2008 and President of the Brazilian Digital TV System Forum from 2005 to 2008 and from 2015 to 2017. After this period he joined the Council of both Entities . In 2009 He was a member of ANATEL’s Advisory Board. In August 2012 took office in the Social Communication Council until 2017 and is currently Director of Institutional and Regulatory Affairs of SBT.