SET EXPO PROCEEDINGS

ISSN Print: 2447-0481
ISSN Online: 2447-049X
Impact factor: under attribution

Current Edition – SETEP V. 9, 2023

COMPLETE VERSION PDF

SUMMARY:

07/08/2023 Monday

01 Production Orchestration for Content Production
Carlos Cauvilla, Simon Eldridge,Gabriel Ricardo Hahmann e David Kaszycki,
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02 Connectivity Something has changed in the Distribution of Signals for linear TV in recent Years? The Answer is YES!
Roberto Hoffmann Netto, Daniel Diniz, Guilherme Saraiva, Camilla Cintra and Marcelo Amoedo
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03 Security Ransomware, a Real Threat – Prevention and Lessons Learned
Eduardo Fedorowicz, Guilherme Cosentino, Alex Viana e Michel Pereira e Silva
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04 Production Virtual    Productions    –    from    technological    news    to    practical implementations in TV, Cinema and Games
Caio Klein, Jorge Martinez, André Arnaut, Nelson Maluf and Paulo Rabello
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05 Connectivity Challenges for Cloud Production
Wilson Oliveira de Almeida, Fabio Acquati, Boris Kauffmann and Bill Rice
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06 Security Piracy in Check. Industry and Public Power United in Combat
Diogo Leuzinger, Jonas Antunes, Moisés Queiroz Moreira, Mark Mulready and Carlos Chelfo
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07 SET Express Streaming – Monetization and FAST Channels
Alexandre Britto, Marcelo Minami, Thomas Kramer, Carlos Alkimim and Sérgio Mancera Júnior,
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08 SET Express Video Connectivity: Exploring the Possibilities of Technology
Robson Tavares, Fabio Acquati, Nestor Amaya and Miguel Coutinho
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09 SET Express Come and discover real-life use Cases of how AI is already impacting the Value Chain of the Media Industry. And what else is coming up ahead?
Leonardo Chaves, Kylle Maddock, Claudio Oliveira and Bárbara Lins
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10 Business Practices and Trends in the Creator Economy
Fernanda Siqueira Pinto, Erika Dias, Manuela Villela and Rafa Dias
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11 Connectivity Figital Convergence in Television: AI, 5G, and Spatial Computing Reinventing Production, Distribution, and Viewer Experience
Fernando Gomes de Oliveira, Williams Tovar, Arismar Cerqueira S. Jr., Uirá Moreno Rosário e Barros and Carlos Alberto S. Camardella
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12 Security Risks of Artificial Intelligence and Deepfake for the Media and Entertainment Industry
Diego Piffaretti, Fernando 3D and Thiago Labliuk
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13 Business Programmatic     Media:     New     Opportunities     for    the     TV Environment
Breno Barcelos, Karin Ribeiro, Rafael Pallarés and Denis Onishi
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14 Connectivity The new Technologies that are driving the Streaming Market
Carolina Duca, Marcos Sant’Anna, Manfred von Runkel and Ronaldo Dias
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15 Security Information Security Best Practices for Content Security
Vinícius Brasileiro, Kari Grubin, Ariosto Farias Jr., Lucas Bortolaton and Daniel Tupinambá
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08/08/2023 Tuesday
Opening Opening ceremony
Presidency of SET and guests
16 Regulatory The TV 3.0 Project for Brazil
Roberto Dias Lima Franco, Juscelino Filho, Moisés Queiroz Moreira, Raymundo Barros, Flávio Lara Rezende, Márcio Silva Novaes
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17 Production Use of AI in Content production
Fernando Castelani, Miguel Dorneles, Rafael Moraes Pires Vieira and Gabriel Carvalho
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18 Full Connect Future Education
Wagner Kojo, Zé Luiz Nogueira, Ewerton Fulini, Affonso Nina, Bruno Lopes Correia and Hugo Nepomuceno
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19 SET Express Digital Transformation of the Ministry of Communications
Thiago Aguiar Soares
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20 SET Express Production
Esdras Miranda, Karlos Rabello and José Filipe Ferraz Valente
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21 Business Fast: Is Gravity solely in the Audience, or will this Force be enough to accelerate the Orbit of the entire Value Chain?
Daniela Souza, Aline Jabbour, Roberto Grosman and Ingrid Veronesi
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22 Media consumption Reinventing in the Digital Era: Strategies to Survive and Thrive in a Transforming Market
Flávio Menna Barreto, Acácio Luiz Costa, Mathias Guille, Thiago Fernandes and Eduardo Coutinho
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23 Production Remote Production: Use Cases
Cauê Franzon, Fábio Eitelberg, Igor Moraes and Frederico Pereira
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24 Business Successful Local Models in Regional Media Companies: Inspiring Strategies
Patrícia Rego, Patrícia Rego, Vinicius Garrido, Rodrigo Liborio and Phelippe Daou Junior
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25 Regulatory Regulatory Updates
Francisco Peres, Geraldo Cardoso de Melo, Vinícius Caram and Wilson Diniz Wellisch
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26 Production The Role of Metadata in Optimizing Production Workflows and Enriching
Assets in the Archive
Matt Silva, Fábio Ferraz, Shailendra Mathur, William Rogério de Oliveira and Fernando Castelani
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08/09/2023 Wednesday
27 TV 3.0 TV 3.0: stay tuned for the technological revolution that is coming
Luiz Fausto de Souza Brito, Cristiano Akamine, Carlos Cosme and Marcelo
F. Moreno
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28

Futurecom Mobility and Interactivity: The Future of Entertainment
Hermano Pinto, Marcio Aguiar, Wilson Cardoso, Leonardo Chaves, Guilherme Saraiva and Vinicius Vasconcellos
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29

Business Relationship between Audience Data and Performance
CArlos Fini, Bruno Pacheco, Raphael Barbieri and Marco Antonio Melo
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30

TV 3.0 Potential Monetization Opportunities for TV 3.0
Sergio Eduardo Di Santoro Bruzetti, Luis Camargo, Paula Carvalho and Rodrigo Cascão
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31

Connectivity How FinOps can make a Difference in your Cloud Strategy
Rodrigo Andrade, Thiago Azevedo, Fabiano Gomes Pereira and Marcos Arouca
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32

Connectivity Migration of satellite dishes: The beginning of the end
Wender Almeida de Souza, Luiz Carlos Abrahão, Ana Eliza Faria e Silva, Alfonso Aurin and Antonio Parrini
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33

SET Express Enhancing the Media Experience: The Contribution of Artificial Intelligence in Closed Captioning, Content Creation, and Sports Production.
Valderez de Almeida Donzelli, Hugo Nascimento, Carlos E. O. Capellão and Guilherme Castelo Branco
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34

SET Express Streaming: optimizing Content Distribution
Marcelo Guerra, Celso de Melo, Paula Diniz and Manuel Martinez Serruys
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35

SET Express Satellite Solutions for the new Audiovisual Ecosystem
J.R.Cristovam, Ignacio Gonzalez, Marcelo Amoedo and Jurandir Pitsch
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36

Business Exploring the potential of TV 3.0
Marcelo Souza, Renata Fernandes, David Britto and William Hessel
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37

Production Cloud-based Live Production: Enabling More Productions and Content Creation
Luís Duarte, Boris Kauffmann, Benjamin Mariage and Mateus Domingues
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38

Innovation App                       Development                       for                       OTT
Daniel Monteiro, Mauricio Finelli, Paula Tamaoki Guatura and Paloma Santucci
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39

IAB Patterns and Practices for Digital Advertising: The Role of IAB in the Brazilian Scenario
Cris Camargo, Alexandre Kavinski and Sabrina Balhes
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40

Connectivity Infrastructure Sharing: how to handle its Maintenance
Francisco Peres, Sergio Martins, Carlos Eduardo Neiva Melo, James Facchin, Wagner de Sousa Bastos, Gunnar Bedicks, Luis Renato Giffoni and
João Paulo Ribeiro
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41 Innovation Generative AI in the Creative Industry: Opportunity or Threat
Bruno Souza, Jeremias Klausner, Paula Chimenti and Gabriel Carvalho
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08/10/2023 Thursday

42

Radio Podcasts – The Present and Future of Audio Consumption on the Internet
Igor Macaubas, Elisha Barreira Junior, Priscilla Barsotti and M.M. Izidoro
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43

Full Connect WEB3 of Metaverso
Wagner Kojo, Paulinho Franqueira, Márcio Lario, Igor Sales, and Paulo Cesar do Nascimento
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44

Innovation Video Streaming: Challenges and Opportunities of a Converged Environment
Joseph Schulz, Edward Quintes, Roberta Luzio, Philip Carrasco and Nikolas Corbacho
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45

Radio The New Radio in the Digital World
Marco Túlio Nascimento, Rhadam Miranda, Jean Pierre Zanetti Vandresen
and Rodrigo Tigre
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46

Full Connect Future of Transformation
Wagner Kojo, Robson Harada, Renato Castro, Gustavo Verginelli, Gabriel Villa, Denis Garcia and Hamilton Frausto
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47

Innovation State of the Art on OTT Video Streaming
Salustiano Fagundes, Nina da Hora, Teresa Penna, Luís Bianchi and Andre Nava
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48

SET Express Unveiling the Future of Radio as a Multiplatform in the Era of Visual Radio
Ronald Almeida, Thiago Fernandes, Juliana Paiva and Thiago Barbosa
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49

SET Express The Possibilities in the Face of the Rapid Technological Evolution of Transmission and Reception Systems
Silas Adauto Nascimento, Pasi Toiva, Thiago Schmoeller and Thomas D’Angelo Wantuil Papi
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50

SET Express The Secret of Success in Media Production: a Fully Integrated Workflow
Carol Alberto Correia Garcia, Felipe Gonzalez, Diego Buenaño, and Luis Bechtold
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51

Radio Independent      Journalism:      Merit,      Virtue      or     Essential?
Juliana Paiva, Rita Helena Faustino, Alexandra Fiori, Gabrielle Tricanico and Carlos Aros
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52

Academic AI     in     Communication     Studies.     Cases     and     Inferences
Fernando Moura, Prof. Dr. Francisco Machado Filho, Prof. Dr. Ana Silvia Lopes Davi Médola, Prof. Dr. Kellyanne Alves and Prof. Dr. Fernando Moreira
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53

Innovation Innovation and Future from different Perspectives
Hugo Nascimento, Juliana Paiva, Daniel Monteiro and Maria Augusta Orofino
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54

Radio Radio Regulation, with Participation of ANATEL and the Ministry of Communications
Jose Mauro de Avila, Valderez de Almeida Donzelli, Paulo Edward dos Kings Cardoso, Antonio Mallow Neto, Pierre Missud
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55 Production MPEG-H in TV 3.0: Future Implementations for Broadcast TV and Streaming
Fernando Moura, Renato César Couto, Gabriel Thomazini, Carlos Cosme and David Estevam de Britto Jr
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56 Regulatory Mosaic as a Tool for Managing the Flow of Broadcasting RequestsGeraldo Cardoso de Melo and Paulo Eduardo dos Reis Cardoso PDF
57 Academic Academic Call for Papers – Session 1
Cristiano Akamine, Ramon Maia Borges, Bo-mi Lim, Sung-Ik Park, Kohei Kambara, Sungjun Ahn, Simone Ferrara
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Features and Applications of ATSC 3.0 Transmitter Identification (TxID)
Bo-mi Lim, Sunhyoung Kwon, Sungjun Ahn, Sung-Ik Park, and Namho Hur
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Roads of MIMO Broadcasting: An Overview of Variant Technologies
Sung-Ik Park, Fellow, Bo-mi Lim, Member, Hoiyoon Jung Namho Hur, and Sungjun Ahn
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System Verification of Advanced ISDB-T
Kohei Kambara
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Amplifying In-Vehicle DTV Entertainment: ATSC 3.0 Broadcast Signal Relay via WiFi Gateway
Sungjun Ahn, Yongsuk Kim, and Sung-Ik Park
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58 Academic Academic Call for Papers – Session 2
João Vandoros, Robin Hérin, Regis Rossi A. Faria, Almir Almas, Marcelo F. Moreno, Adrian Murtaza, Luiz Kruszielski, Priscila David, Ariza Bertelli and Breno Batista Nascimento Silva
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R&D Progress on TV 3.0 Application Coding Layer
Marcelo F. Moreno,Carlos Pernisa Júnior, Eduardo Barrere, Stanley Teixeira, Cristiane Turnes, Li-Chang Shuen, Carlos de Salles Soares Neto, Débora Christina Muchaluat Saade, Marina Ivanov Josué, Joel A. F. dos Santos, Sérgio Colcher, Daniel de S. Moares, Derzu Omaia, Tiago Maritan Ugulino de Araújo, Guido Lemos de Souza Filho
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A Python Tool to Predict Wireless Network Signals in Indoor Environments using Neural Networks
Breno Batista Nascimento, Silva, and Edson Tafeli C.Santos

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