He has been working for 43 years in the Broadcast industry in Latin America.

He began his career at Sony in Rio de Janeiro in 1981 and in 1990 he moved to São Paulo to take over management of Brazil.

In 2006 he was transferred to Miami and soon after was promoted to vice president and in 2017 he took over as president of Sony Professional Latin America.

About digital TV in Brazil and the introduction of the ISDB-T format in Latin America

He was responsible for several innovative integration and sales projects for international events such as the World Cup and the Olympics,

About digital TV in Brazil and the introduction of the ISDB-T format in Latin America

He was also director of Casa Francia Brasil for 4 years and Director of SET to this day.

He has received several awards in recognition of his contribution to the industry.