Guilherme is the Commercial Director for the Media and Satellite Segments at Embratel. At Grupo Globo, he served as CTO of Telecine, where he developed the Telecine Play platform, and as head of the technology planning area at Globosat, during the migration to HD and digitalization of the broadcaster. He led the Product and Commercial Engineering areas, focusing on satellite services, at Vicom, Comsat International and BT Latin America. He is a Telecommunications Engineer from IME, with a Master’s in Finance and an MBA in Marketing from FGV. He holds an MBA in Data Science and AI from PUC, and a Certificate in Data Analysis from Microsoft.