TV Conectada: SmarTV supera o decodificador de TV paga como a principal forma de consumo nos Estados Unidos - SET PORTAL

bySET Comunicação

TV Conectada: SmarTV supera o decodificador de TV paga como a principal forma de consumo nos Estados Unidos

Os espectadores agora sintonizam Roku, Fire TV, Google TV ou qualquer sistema operacional que esteja alimentando seu aparelho primeiro, de acordo com a Hub Entertainment Research.

Estudo realizado nos Estados Unidos mostra que os sistemas operacionais de SmarTV ultrapassaram os decodificadores de TV paga como a primeira forma como os consumidores acessam quando ligam seu aparelho de TV, afirma informe da NextV.

De acordo com a Hub Entertainment Research, que entrevistou 1.601 consumidores adultos, 32% dos telespectadores dizem que Roku, Amazon Fire TV, Google TV ou qualquer plataforma de software que esteja alimentando sua smarTV é a escolha padrão ao ligar o aparelho. Isso representa um aumento em relação aos 22% de apenas dois anos atrás.

Se quer ver o informe completo, clique aqui

Post Tags:

Fire TV Google TV Hub Entertainment Research Roku

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Sempre ativado

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duração	Descrição
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Others