A quantidade de novidades no mercado mostra que existe um grande leque de possibilidades para se trabalhar, e a necessidade de interagir talvez tenha se tornado mais importante do que o
Em tempos de segunda tela, smartphones, TVs conectadas e mídias sociais, as perguntas são muitas e as respostas nem sempre assertivas e abrangentes para o desafio de medir a audiência dos
Inovar consiste em saber entender e interpretar as mesmas histórias em papéis diferentes e contextos distintos. Entendendo isso, somos capazes de construir relevância e sentido aos nossos conteúdos.
Continuando com o foco no setor de satélites, a Revista da SET convidou a SES para explicar o conteito de comunidades de vídeo e os beneficios que pode gerar a utilização
A Televisão Digital Terrestre nunca foi utilizada no mundo em sua potencialidade, razão pela qual suas facilidades foram apresentadas ao público apenas parcialmente, ou mesmo “engavetadas” pela indústria de equipamentos eletroeletrônicos
O satélite sempre facilitou o transporte e a distribuição confiáveis de conteúdo com qualidade padrão radiodifusor (broadcaster quality) e adaptou com êxito seus modelos empresariais, de modo a atender aos requisitos
Na transição entre cinema, televisão e internet, a lógica do consumo permanece a mesma: a migração de audiência se dá em direção à maior oferta de conteúdos, com mais comodidade, personalização
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